Director of E-commerce Growth en Hadley Designs

Remoto | Senior | Full time | Marketing Digital

15 postulaciones

Responde entre 5 y 9 días

Revisado por última vez hoy

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At Hadley Designs, we believe early learning should be joyful, screen-free, and filled with connection. Founded by Becca Hadley, a former teacher and mom who began creating hand drawn learning tools at her kitchen table, we’ve grown into a leading early childhood education brand trusted by millions of parents, grandparents, and teachers. Our products are developmentally sound, emotionally engaging, and intentionally designed to help children ages 3–8 grow curious, confident, and resilient. We serve busy, intentional families who are tired of screens and want more meaningful ways to teach and connect with their kids.

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Primary Objectives 20% BIG ROCKS – These must be done first and at all costs. Own and scale the Shopify and TikTok Shop P&Ls to $20M+ in combined revenue within 18 months, hitting margin thresholds of ≥15% (Shopify) and ≥5% (TikTok Shop). → You are the GM of these channels. These are your numbers.

Scale Shopify and TikTok Shop: Drive $20M+ in combined revenue within 18 months, with margin targets of ≥15% for Shopify and ≥5% for TikTok Shop.
Lead Growth Engine: Build a repeatable DTC growth system, launching 1 high-converting funnel per month using ads, UGC, CRO, and email/SMS.
Profitable Acquisition: Ensure ROAS ≥ 2.0 on Shopify and ≥ 3.5 on TikTok Shop by hitting unit economics goals.
Team Leadership: Develop and manage a high-performing ecommerce team, fostering ownership and supporting rapid execution without burnout.
CEO Autonomy: Own strategy, team, and decisions, removing the CEO from day-to-day execution and delivering clear, actionable insights and growth plans.

Regular Work Activities (80% Ongoing):

Traffic & Acquisition: Test 100+ ad creatives weekly, manage Meta and TikTok ads, and repurpose top-performing content.
Funnels & CRO: Launch 1 new bundle-based funnel each month, optimize KPIs (CVR, AOV, CAC, LTV, etc.), and manage homepage/product page alignment with funnels.
Customer Nurture & LTV: Drive email/SMS strategy for 25%+ Shopify revenue, optimize lifecycle flows, and develop blog/SEO content strategies.
Performance Reporting: Review weekly P&Ls, KPIs, and deliver scorecards with insights, preparing monthly strategic plans.
Team Development: Lead weekly team meetings, hire and onboard new members, and ensure team alignment with company values.
Systems & Process Ownership: Improve ecommerce SOPs, establish weekly operating cadences, and create scalable internal systems for efficient execution.

Key Skills – What behavioral traits, attitudes, and skills are required?

Strong written and verbal english communication skills
Exceptional writing and editing skills
Excellent organizational skills to work independently and manage projects with many moving parts An analytical mind and interest in using data to optimize and scale our content marketing strategies and tactics
Strategic funnel design & offer architecture
P&L ownership and budgeting
Paid traffic management (Meta, TikTok)
High-velocity creative testing
Shopify CRO and merchandising
Email/SMS lifecycle marketing (Klaviyo/Postscript)
Rapid systems thinking & SOP development
Conversion copywriting and positioning strategy
KPI tracking, reporting, and forecasting

Role Requirements

Experience, Training, and Education – What prior work and life experience will help the person in this role succeed? (Education, industry-specific, sales, administrative, management, customer-service)

5–10+ years in DTC Ecommerce (Shopify + paid social)
Proven track record of scaling Ecom brands north of $20M
Experience owning revenue and profitability targets
Strong working knowledge of Meta/TikTok Ads platforms
Experience with creative pipelines and UGC testing using Ai tools
Comfortable leading a remote team with weekly cadences
Hands on with Klaviyo, Postscript, and Shopify CMS
Experience with bundles, upsells, and LTV workflows
Able to write and review high performing landing pages
Can think like a general manager, not just a marketer

Preferred but not required

ClickUp Task Management
PPC and Brand Management
Team Leadership and Delegation

You will have real ownership. Real trust. And real impact.
Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
Access Josh Hadley's vast network through his podcast Ecomm Breakthrough

GETONBRD Job ID: 60439

Trabajo 100% remoto El cargo puede ser desempeñado desde cualquier lugar del mundo.

Horario flexible Entrada y salida flexibles, libertad para realizar trámites personales o familiares.

Vestimenta informal Hadley Designs no exige ningún código de vestimenta.

Política de trabajo remoto

Totalmente remoto

El trabajo es 100% remoto desde cualquier país.

Acerca de Hadley Designs

Hadley Designs is a fast-growing lifestyle and early education brand trusted by millions of families. We are a fully remote global team of creators, thinkers, problem solvers, educators, and operators who care deeply about impact & craftsmanship. — Perfil completo de Hadley Designs

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