Build and maintain Adobe Analytics Analysis Workspace dashboards for development, QA, and production monitoring. Create development/pre-production dashboards to validate analytics implementations before production releases. Create post-production dashboards to monitor KPIs, conversion funnels, customer journeys, and application performance.
Monitor funnel performance and identify unexpected drop-offs or changes in conversion. Validate end-to-end customer flows across web and mobile applications. Verify page/screen views, clicks, interactions, conversions, and other key events are captured correctly. Identify missing events, duplicate events, tracking gaps, data discrepancies, and unexpected increases in event volume.
Work closely with Product, Development, QA, and Analytics teams during implementation and release validation.
Adobe Launch & Web Implementation:Hands-on experience with Adobe Experience Platform Data Collection (Adobe Launch). Implement and troubleshoot Adobe Analytics and third-party marketing pixels/tags. Validate implementations using Adobe Experience Platform Debugger, browser Developer Tools, and network requests.
Adobe Mobile SDK Experience:The candidate should have strong hands-on experience implementing and troubleshooting analytics for iOS and Android mobile applications. Experience with Adobe Experience Platform Mobile SDK. Experience configuring Adobe Mobile SDK extensions and integrating them with Adobe Experience Platform. Understanding of Edge Network and Edge Identity extensions for mobile applications.