Senior Account Based Marketing (Abm) Campaign Specialist en Apply Digital Latam

ABOUT APPLY DIGITAL

Apply Digital is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful impact to the business and to their customers. Our 650+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group. Visit applydigital.com to learn how we can unlock your company’s potential.

If you'd like to learn more about Apply Digital's culture click HERE.

LOCATION: Apply Digital is hybrid/remote-friendly. The preferred candidate should be based in Latin America, preferably working in hours that align to ET (Eastern Timezone) or PT (Pacific Timezone).

ABM Strategy & Execution

• Develop and execute multi-channel ABM strategies to engage and expand key accounts.
• Own end-to-end ABM campaigns, including account selection, content development, campaign execution, and performance analysis.
• Leverage data-driven insights to refine targeting, optimize campaigns, and improve ROI.

Campaign & Ad Management

• Launch and optimize ABM and paid ad campaigns across Rollworks, 6sense, Google Display, and LinkedIn Ads.
• Continuously test and refine messaging, audience segmentation, and creative assets to maximize engagement.

Collaboration & Stakeholder Alignment

• Partner with Business Development leadership to ensure ABM initiatives align with pipeline and revenue goals.
• Work with content, design, and marketing teams to create compelling messaging and assets tailored to ICPs and key accounts.

Technology & Performance Optimization

• Leverage ABM and MarTech tools (e.g., Rollworks, 6sense, HubSpot, Salesforce) to manage account insights and track campaign impact.
• Analyze campaign performance metrics, identify trends, and implement optimizations.
• Report on ABM program effectiveness, including engagement metrics, pipeline influence, and revenue contribution.

• 7+ years of experience in ABM and LinkedIn Ads, focusing on high-intent campaigns that drive ROI and engagement.
• Must have excellent verbal and written English communication skills.
• Proven experience in B2B marketing with a strong understanding of the enterprise sales cycle.
• Proven expertise in ABM and display ad strategies, with a track record of executing successful campaigns.
• Proficiency in ABM and digital advertising platforms (e.g., Demandbase, 6sense, Rollworks, Google Display Ads, LinkedIn Ads).
• Strong project management skills, with the ability to handle multiple initiatives in a fast-paced environment.
• A data-driven mindset with exceptional analytical skills to translate insights into strategic actions.
• Excellent collaboration and communication skills, including comfort presenting to senior leadership.
• Ability to prioritize, multitask, and meet deadlines independently and as part of a team.
• Familiarity with cookie consent compliance best practices (GDPR).