Gtm & Ga4 Implementation Specialist en SEEK

• Setup and manage GTM containers for each store view (US, UK, FR) across dev, staging, and production environments.
• Integrate the base GTM script within Next.js templates and verify rendering via environment tags.
• Define and document the ecommerce data layer schema (page type, product, category, cart, transaction, currency, etc.).
• Implement ecommerce event pushes (view_item, add_to_cart, begin_checkout, purchase, etc.) within the data layer.
• Configure Google Consent Mode and GDPR/CCPA-compliant cookie banners.
• Configure GA4 configuration tags, link to correct properties, and create/test event tags for ecommerce actions.
• Implement Google Ads conversion and remarketing tags, Meta Pixel, and other marketing tags; set up cross-domain tracking where needed.
• Create GA4 properties and data streams per store view; link GTM containers to GA4 properties.
• Configure Enhanced Ecommerce, custom dimensions/metrics, and data exports (BigQuery integration considered in scope).
• Validate tag firing, event flow, and payload accuracy; ensure attribution tracking for campaigns.
• Draft and maintain a comprehensive GTM/GA4 implementation guide with data layer specs, mappings, and reporting structures.
• Establish ongoing maintenance: version control, tag audits, GA4 health checks, and alerts for anomalies.

Preferred experience with Magento 2 or other ecommerce CMS platforms, multi-store/multi-region setups, and a background in web analytics, digital marketing attribution, or data engineering. Familiarity with CI/CD pipelines, staging workflows, and GTM deployment versioning is advantageous. Strong communication and documentation skills, along with a proactive, problem-solving mindset, are essential for success in this role.